Mission, Vision, And Values Assessment For Fast Food...

MGMT615/Week 2 Assignment: Mission, Vision, and Values Assessment for Fast Food Restaurants Deborah D. Shamlin American Military University Mission, Vision, and Values Assessment for Fast Food Restaurants Every day there is increasing competition in the fast food industry and it is critical that senior executives stay ahead of the competition by ensuring that their company has a clearly articulated and well-developed strategic vision. The first stage of the strategic management process involves â€Å"developing a strategic vision, mission statement, and set of core values† (Thompson, Peteraf, Gamble Strickland, 2015). During this early stage, it is critical that senior company leaders diligently evaluate the current path to determine if they are positioning the company for continued success or if it needs modification. Having a clear mission statement—which defines â€Å"who we are, what we do, and why we are here†Ã¢â‚¬â€helps ensure that employees understand their purpose and can work diligently toward achieving organizational goals (Thompson et al, 2015). A strategic vision lays out where a company would like to be in the future, allowing it to grow beyond current situations and increase profitability. Finally, the values of an organization serve as a guide on acceptable behaviors and traits which should help direct employees toward achieving the mission and strategic vision. This paper will examine the mission, vision and values of three successful and well-establishedShow MoreRelatedThe Box, Inc.1530 Words   |  7 PagesIntroduction Jack in the Box, Inc. opened its first restaurant in 1951. 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